Dataset Documentation

Complete technical reference for the ASX Top 200 Companies Dataset with 39 enriched fields

Last Updated: October 2025 Version: 2025.10

Overview

The ASX Top 200 Companies Dataset is a manually curated and enriched B2B intelligence dataset covering Australia's 200 largest publicly listed companies by market capitalization. Each company record contains 39 data fields spanning firmographic, financial, contact, and technology intelligence.

200
Companies
39
Data Fields
100%
Ticker Coverage

Data Sources & Methodology

Manual Curation: Company domains and ticker symbols are manually researched and verified for 100% accuracy.
Hunter.io API: Enrichment for company details, contact information, employee counts, and social profiles.
Yahoo Finance API: Financial metrics including market capitalization, annual revenue, and P/E ratios.
Wikipedia: Company descriptions, founding dates, and industry classifications.
Update Frequency: Dataset refreshed monthly to reflect market cap changes and updated metrics.

Field Definitions

Complete reference for all 39 fields in the dataset, organized by category.

Company Information

Company Name

Full legal trading name of the company as listed on ASX

Text ✓ 100% Coverage

Domain

Primary website domain (manually verified)

URL ✓ 100% Coverage
commbank.com.au

Legal Name

Short form or commonly used company name

Text ✓ 100% Coverage

Description

1-2 sentence company overview including core business activities

Text (Long) ✓ 100% Coverage

Tags

Comma-separated keywords describing company activities

CSV String 86% Coverage
banking, financial services, investment

Founded Year

Year the company was established

Integer ✓ 100% Coverage

Logo

URL to company logo image (via Clearbit)

URL ✓ 100% Coverage

Industry Classification

Sector

Top-level industry sector (e.g., Financials, Materials, Healthcare)

Text ✓ 100% Coverage

Industry Group

Mid-level industry classification

Text ✓ 100% Coverage

Industry & Sub Industry

Granular industry classification

Text ✓ 100% Coverage

GICS Code

Global Industry Classification Standard code

Integer (8-digit) 92% Coverage
40201020

SIC Code

Standard Industrial Classification code

Integer 70% Coverage

NAICS Code

North American Industry Classification System code

Integer 90% Coverage

Financial Metrics

Ticker

ASX stock ticker symbol (manually verified)

Text (3-4 chars) ✓ 100% Coverage
CBA

Market Cap

Market capitalization in USD (formatted with B/M suffix)

Currency String ✓ 100% Coverage
$284.03B

Annual Revenue

Most recent annual revenue in USD

Currency String ~98% Coverage
$27.56B

Contact Information

Phone

Primary phone contact in international format

Phone String ✓ 100% Coverage
+61 2 4749 0774

Email Addresses

Comma-separated list of company email addresses

CSV String 88% Coverage
info@company.com, support@company.com

Email Provider

Email hosting service (outlook.com, google.com, etc.)

Domain 96% Coverage

Location Data

Location

Formatted address string (City, Country)

Text 96% Coverage
Sydney, Australia

City

City where company headquarters is located

Text 94% Coverage
Sydney

State

State/territory code for Australian companies

Text 87% Coverage
NSW

Country

Country name

Text 99% Coverage
Australia

Country Code

ISO 3166-1 alpha-2 country code

ISO Code 99% Coverage
AU

Postal Code

Postal/ZIP code for company location

Text 8% Coverage
2000

Latitude & Longitude

Geographic coordinates (decimal degrees)

Float 90% Coverage
-33.86785, 151.20732

Time Zone

IANA timezone identifier

Text 90% Coverage
Australia/Sydney

Social Media Profiles

LinkedIn Handle

LinkedIn company page identifier

Text 95% Coverage
company/commonwealthbank

Twitter Handle

Twitter/X username

Text 84% Coverage

Facebook Handle

Facebook page identifier

Text 76% Coverage

YouTube Handle

YouTube channel identifier

Text 21% Coverage

Technology & Metrics

Employees

Employee count range (e.g., "10K-50K") or exact number

Text / Integer 98% Coverage
10K-50K

Tech Stack

Comma-separated list of technologies detected on company website

CSV String 98% Coverage
react-js, node-js, aws, kubernetes...

Tech Categories

High-level technology categories (cloud, database, CRM, etc.)

CSV String 98% Coverage

Traffic Rank

Website traffic level (very_high, high, medium, low, very_low)

Enum 98% Coverage

Indexed At

Date when company data was last enriched (YYYY-MM-DD)

Date ✓ 100% Coverage
2025-10-07

ABM Platform Integration

Step-by-step guides for importing the ASX Top 200 dataset into leading account-based marketing platforms.

6

6sense Integration

Upload to 6sense Account Lists for AI-driven targeting

1.
Navigate to Account Management: In 6sense, go to Settings → Account Management → Account Lists
2.
Create New List: Click + Create Account List and name it "ASX Top 200 Target Accounts"
3.
Import CSV: Choose "Import from file" and upload the CSV file. Map the Domain field as the primary matching field.
4.
Map Custom Fields: Map additional fields like Industry, Employees, Annual Revenue, and Ticker to corresponding 6sense fields or custom attributes.
5.
Create Segments: Use Market Cap and Sector fields to create dynamic segments (e.g., "Financial Services >$10B")

Pro Tip: 6sense matches accounts primarily via domain. Ensure domains are clean (no www, no http://) for best match rates (expect 95%+ match rate).

DB

Demandbase Integration

Import to Demandbase Account Lists for ABM orchestration

1.
Access Account Management: Go to Accounts → Account Lists in Demandbase One
2.
Upload CSV: Click + New List → Upload from File and select your ASX Top 200 CSV
3.
Map Matching Fields: Map Domain to Demandbase's "Website" field or use Company Name for fuzzy matching
4.
Enrich with Demandbase Data: After import, enable "Enrich with Demandbase" to overlay Demandbase's intent and engagement data
5.
Create Tiering: Use Market Cap to assign tier levels (Tier 1: >$10B, Tier 2: $1-10B, Tier 3: <$1B) for prioritized engagement

Best Practice: Demandbase accepts up to 50 custom attributes per account. Use fields like Tech Stack, LinkedIn Handle, and GICS Code for advanced filtering.

RW

RollWorks Integration

Upload to RollWorks for display advertising and retargeting

1.
Navigate to Accounts: In RollWorks, click Accounts → Account Lists → New List
2.
Import CSV File: Select "Import from CSV" and upload your ASX Top 200 file
3.
Map Domain Field: Ensure Domain is mapped to RollWorks' "Website Domain" for accurate targeting
4.
Add Metadata: Import Industry, Employees, and Annual Revenue for ad creative personalization
5.
Verify Match Rate: RollWorks will show match rate after import. Expect 90-95% match rate for ASX Top 200 companies (high-quality domains)

Advertising Tip: Use Sector field to create industry-specific display ad campaigns with relevant messaging.

T

Terminus Integration

Import to Terminus for multi-channel ABM campaigns

1.
Go to Account Hub: In Terminus, navigate to Account Hub → Account Lists
2.
Create New List: Click + Add List and choose "Upload CSV"
3.
Upload & Map Fields: Upload CSV and map Domain to "Company Website" field
4.
Enable Data Enrichment: Terminus will enrich with additional firmographic data; keep ASX-specific fields like Ticker and Market Cap for reporting
5.
Activate Across Channels: Use the list for display ads, LinkedIn ads, and web personalization campaigns simultaneously

Campaign Strategy: Segment by Market Cap tiers and run different creative strategies for enterprise (>$10B) vs. mid-market ($1-10B) accounts.

🎯 General Import Best Practices

  • Clean domains: Remove www, http://, https:// prefixes for best match rates
  • Segment before import: Create separate lists for tiers/industries to simplify campaign management
  • Map all custom fields: Import fields like Tech Stack, GICS Code, Ticker for advanced filtering
  • Expected match rate: 90-98% for ASX Top 200 (high-quality, verified domains)
  • Refresh quarterly: ASX Top 200 rebalances quarterly; re-import updated list to maintain accuracy

Sample Use Cases

Real-world applications for the ASX Top 200 dataset across different business functions.

Usage Guidelines

✓ Permitted Uses

  • ABM and account-based marketing campaigns
  • Sales prospecting and lead generation
  • Market research and competitive analysis
  • CRM enrichment and data hygiene
  • Business intelligence and reporting
  • Commercial redistribution (with proper licensing)

✗ Prohibited Uses

  • Spam or unsolicited bulk email campaigns
  • Reselling data without proper attribution
  • Claiming the data as your own original work
  • Using data for illegal or fraudulent activities

File Format

CSV Format

  • UTF-8 encoding
  • Comma-separated values
  • Header row with field names
  • Compatible with Excel, Google Sheets, and all major CRM platforms

Excel Format (XLSX)

  • Microsoft Excel 2007+ compatible
  • Single worksheet with all data
  • Formatted headers with bold styling
  • Auto-sized columns for readability

Need Help?

Questions about the dataset or need custom enrichment?