Dataset Documentation
Complete technical reference for the ASX Top 200 Companies Dataset with 39 enriched fields
Overview
The ASX Top 200 Companies Dataset is a manually curated and enriched B2B intelligence dataset covering Australia's 200 largest publicly listed companies by market capitalization. Each company record contains 39 data fields spanning firmographic, financial, contact, and technology intelligence.
Data Sources & Methodology
Field Definitions
Complete reference for all 39 fields in the dataset, organized by category.
Company Information
Company Name
Full legal trading name of the company as listed on ASX
Domain
Primary website domain (manually verified)
commbank.com.au
Legal Name
Short form or commonly used company name
Description
1-2 sentence company overview including core business activities
Tags
Comma-separated keywords describing company activities
banking, financial services, investment
Founded Year
Year the company was established
Logo
URL to company logo image (via Clearbit)
Industry Classification
Sector
Top-level industry sector (e.g., Financials, Materials, Healthcare)
Industry Group
Mid-level industry classification
Industry & Sub Industry
Granular industry classification
GICS Code
Global Industry Classification Standard code
40201020
SIC Code
Standard Industrial Classification code
NAICS Code
North American Industry Classification System code
Financial Metrics
Ticker
ASX stock ticker symbol (manually verified)
CBA
Market Cap
Market capitalization in USD (formatted with B/M suffix)
$284.03B
Annual Revenue
Most recent annual revenue in USD
$27.56B
Contact Information
Phone
Primary phone contact in international format
+61 2 4749 0774
Email Addresses
Comma-separated list of company email addresses
info@company.com, support@company.com
Email Provider
Email hosting service (outlook.com, google.com, etc.)
Location Data
Location
Formatted address string (City, Country)
Sydney, Australia
City
City where company headquarters is located
Sydney
State
State/territory code for Australian companies
NSW
Country
Country name
Australia
Country Code
ISO 3166-1 alpha-2 country code
AU
Postal Code
Postal/ZIP code for company location
2000
Latitude & Longitude
Geographic coordinates (decimal degrees)
-33.86785, 151.20732
Time Zone
IANA timezone identifier
Australia/Sydney
Social Media Profiles
LinkedIn Handle
LinkedIn company page identifier
company/commonwealthbank
Twitter Handle
Twitter/X username
Facebook Handle
Facebook page identifier
YouTube Handle
YouTube channel identifier
Technology & Metrics
Employees
Employee count range (e.g., "10K-50K") or exact number
10K-50K
Tech Stack
Comma-separated list of technologies detected on company website
react-js, node-js, aws, kubernetes...
Tech Categories
High-level technology categories (cloud, database, CRM, etc.)
Traffic Rank
Website traffic level (very_high, high, medium, low, very_low)
Indexed At
Date when company data was last enriched (YYYY-MM-DD)
2025-10-07
ABM Platform Integration
Step-by-step guides for importing the ASX Top 200 dataset into leading account-based marketing platforms.
6sense Integration
Upload to 6sense Account Lists for AI-driven targeting
Settings → Account Management → Account Lists
+ Create Account List
and name it "ASX Top 200 Target Accounts"
Domain
field as the primary matching field.
Industry
, Employees
, Annual Revenue
, and Ticker
to corresponding 6sense fields or custom attributes.
Market Cap
and Sector
fields to create dynamic segments (e.g., "Financial Services >$10B")
Pro Tip: 6sense matches accounts primarily via domain. Ensure domains are clean (no www, no http://) for best match rates (expect 95%+ match rate).
Demandbase Integration
Import to Demandbase Account Lists for ABM orchestration
Accounts → Account Lists
in Demandbase One
+ New List → Upload from File
and select your ASX Top 200 CSV
Domain
to Demandbase's "Website" field or use Company Name
for fuzzy matching
Market Cap
to assign tier levels (Tier 1: >$10B, Tier 2: $1-10B, Tier 3: <$1B) for prioritized engagement
Best Practice: Demandbase accepts up to 50 custom attributes per account. Use fields like Tech Stack
, LinkedIn Handle
, and GICS Code
for advanced filtering.
RollWorks Integration
Upload to RollWorks for display advertising and retargeting
Accounts → Account Lists → New List
Domain
is mapped to RollWorks' "Website Domain" for accurate targeting
Industry
, Employees
, and Annual Revenue
for ad creative personalization
Advertising Tip: Use Sector
field to create industry-specific display ad campaigns with relevant messaging.
Terminus Integration
Import to Terminus for multi-channel ABM campaigns
Account Hub → Account Lists
+ Add List
and choose "Upload CSV"
Domain
to "Company Website" field
Ticker
and Market Cap
for reporting
Campaign Strategy: Segment by Market Cap
tiers and run different creative strategies for enterprise (>$10B) vs. mid-market ($1-10B) accounts.
🎯 General Import Best Practices
- Clean domains: Remove www, http://, https:// prefixes for best match rates
- Segment before import: Create separate lists for tiers/industries to simplify campaign management
-
Map all custom fields: Import fields like
Tech Stack
,GICS Code
,Ticker
for advanced filtering - Expected match rate: 90-98% for ASX Top 200 (high-quality, verified domains)
- Refresh quarterly: ASX Top 200 rebalances quarterly; re-import updated list to maintain accuracy
Sample Use Cases
Real-world applications for the ASX Top 200 dataset across different business functions.
ABM Campaigns
Multi-channel account-based marketing targeting enterprise accounts with personalized messaging
Learn more →Sales Prospecting
Identify high-value enterprise prospects and prioritize outreach based on market cap and industry
Learn more →Market Research
Analyze Australian enterprise market composition, technology adoption, and competitive intelligence
Learn more →Usage Guidelines
✓ Permitted Uses
- ABM and account-based marketing campaigns
- Sales prospecting and lead generation
- Market research and competitive analysis
- CRM enrichment and data hygiene
- Business intelligence and reporting
- Commercial redistribution (with proper licensing)
✗ Prohibited Uses
- Spam or unsolicited bulk email campaigns
- Reselling data without proper attribution
- Claiming the data as your own original work
- Using data for illegal or fraudulent activities
File Format
CSV Format
- UTF-8 encoding
- Comma-separated values
- Header row with field names
- Compatible with Excel, Google Sheets, and all major CRM platforms
Excel Format (XLSX)
- Microsoft Excel 2007+ compatible
- Single worksheet with all data
- Formatted headers with bold styling
- Auto-sized columns for readability
Need Help?
Questions about the dataset or need custom enrichment?