Use Case

ASX Top 200 Sales Prospecting

How to use the ASX Top 200 target account list for enterprise sales prospecting, account prioritization, and outbound outreach campaigns.

Prospecting Overview

The ASX Top 200 dataset provides enterprise sales teams with a pre-qualified list of Australia's largest companies, complete with financial metrics, contact data, technographic intelligence, and social profiles. This eliminates hours of manual research and enables SDRs to focus on high-quality outreach.

200

Enterprise Accounts

39+

Data Fields

$1B+

Min Market Cap

100%

Verified Domains

Sales Prospecting Workflow

Account Scoring & Prioritization

Score and rank accounts based on fit, opportunity size, and strategic importance:

Priority 1: Enterprise Tier

HIGH PRIORITY

Criteria: Market cap >$10B, Revenue >$5B, 5K+ employees

Approach: Personalized outreach, executive engagement, account executive assigned

Examples: Commonwealth Bank, BHP, CSL, Westpac, Woolworths

Priority 2: Mid-Market

MEDIUM PRIORITY

Criteria: Market cap $1-10B, Revenue $500M-$5B, 1K-5K employees

Approach: Semi-personalized sequences, industry-specific messaging, SDR-led

Priority 3: Growth Segment

SCALED OUTREACH

Criteria: Market cap <$1B, smaller employee counts

Approach: Automated nurture, marketing-qualified handoff

💡 Pro Tip: Use Market Cap, Annual Revenue, and Employees fields to automate scoring in your CRM.

Import to CRM (Salesforce/HubSpot)

Enrich your CRM with ASX Top 200 accounts as target Account records:

Salesforce Setup

1. Import CSV to Accounts via Data Import Wizard
2. Map Domain → Website, Ticker → Custom Field
3. Create Account Score field based on Market Cap
4. Assign ownership by Account Executive territory
5. Create List Views by Priority Tier

HubSpot Setup

1. Import to Companies via Import tool
2. Map Domain → Company Domain Name
3. Create custom properties for Ticker, Market Cap
4. Set up workflows for lead assignment
5. Create Company Lists by industry/tier

Key Fields to Import:

Company Name

Domain

Ticker

Market Cap

Annual Revenue

Employees

Industry

Location

LinkedIn Handle

Phone

Tech Stack

Description

Find Decision-Maker Contacts

Use the account data to identify and reach key stakeholders:

LinkedIn Sales Navigator Search

Use Company Name to search for contacts by title:

• C-Level: CEO, CFO, CTO, CIO, CMO (for Tier 1 accounts)
• VP-Level: VP Engineering, VP Sales, VP Marketing (Tier 2)
• Director-Level: Director of IT, Director of Operations (Tier 3)

Email Enrichment Tools

Use Domain field with enrichment tools:

• Apollo.io: Domain-based contact lookup
• ZoomInfo: Company search by domain
• Lusha: Chrome extension for LinkedIn contact enrichment
• Hunter.io: Email pattern detection using domain

Leverage Provided Data

Use LinkedIn Handle, Phone, and Email Provider fields to find or validate contacts.

Execute Outreach Sequences

Launch personalized, multi-touch outreach campaigns:

Sample 7-Touch Sequence (Priority 1 Accounts)

Day 1

LinkedIn Connection Request — Personalized note referencing their company's recent news or Market Cap milestone

Day 3

Email Touch 1 — Value-driven email highlighting industry-specific use case (use Sector for personalization)

Day 5

Phone Call — Reference email sent, use Phone field from dataset

Day 8

LinkedIn Message — If connected, share relevant case study or whitepaper

Day 12

Email Touch 2 — Different angle (competitive intel, ROI calculator, tech stack insight using Tech Stack field)

Day 16

Video Message — Personalized Loom/Vidyard referencing their company specifically

Day 21

Break-up Email — "Should I close your file?" style message with clear CTA

🎯 Personalization Tokens: Use {{Company Name}}, {{Industry}}, {{Market Cap}}, {{Location}} in email templates

Pre-Call Research & Personalization

Use dataset fields to conduct rapid, targeted research before calls:

Field	Research Use	Talk Track Example
`Ticker`	Check recent stock performance, investor news	"I saw [TICKER] is up 15% this quarter..."
`Tech Stack`	Identify current tools, integration opportunities	"I noticed you're using Salesforce—we integrate seamlessly..."
`LinkedIn Handle`	Review recent company posts, announcements	"Congrats on your recent expansion into Queensland..."
`Employees`	Size-appropriate positioning	"With 10K+ employees, you need enterprise-grade security..."
`Description`	Understand core business, verticals	"As a mining services company, compliance is critical..."

Sales Enablement Tips

✅ Do's

✓ Research before reaching out — Use Ticker to check latest news
✓ Reference specific data points — Market cap, employee count, tech stack
✓ Segment by industry — Tailor messaging by Sector field
✓ Multi-thread — Connect with multiple stakeholders per account
✓ Track engagement in CRM — Log every touchpoint systematically
✓ Update account data — Refresh quarterly as ASX Top 200 rebalances

❌ Don'ts

✗ Spray and pray — Don't blast generic emails to all 200 accounts
✗ Ignore fit signals — Not all ASX Top 200 are ideal customers
✗ Skip personalization — Don't treat $50B and $1B accounts the same
✗ Over-contact — Respect cadence (7-touch over 21 days max)
✗ Lead with product — Start with value, not features
✗ Neglect LinkedIn — Use LinkedIn Handle field for social selling

Typical Prospecting Results

Based on enterprise B2B prospecting campaigns targeting ASX Top 200 accounts:

18%

Response Rate

(vs. 2-5% for cold outreach)

12%

Meeting Conversion

(24 meetings from 200 accounts)

6-8

Opportunities Created

(per 200-account campaign)

ROI Context: With an average enterprise deal size of $150K-$500K, securing just 2-3 deals from an ASX Top 200 prospecting campaign delivers 10-50x ROI on the $199 dataset investment.

Ready to Start Prospecting ASX Top 200 Accounts?

Get the complete ASX Top 200 target account list with 39+ enriched fields—ready for immediate CRM import.

Get Complete List - $199 AUD →

Includes CSV + Excel • 200 accounts • 39+ fields • Instant download