ASX Top 200 ABM Campaigns
How to use the ASX Top 200 target account list for multi-channel account-based marketing campaigns targeting Australian enterprises.
Campaign Overview
The ASX Top 200 dataset enables highly targeted, multi-channel ABM campaigns focused on Australia's largest enterprises. With verified domains, financial metrics, technographic data, and social profiles, you can orchestrate personalized campaigns across display advertising, LinkedIn, email, and web experiences.
Campaign Strategy
Account Segmentation & Tiering
Begin by segmenting the ASX Top 200 list into strategic tiers based on market cap, industry, and fit score:
- Tier 1 (Top 50): Market cap >$10B - Personalized 1:1 campaigns, executive outreach, custom content
- Tier 2 (Next 100): $1-10B - Semi-personalized campaigns, industry-specific messaging
- Tier 3 (Remaining 50): <$1B - Scaled campaigns, automated nurture sequences
Use the Market Cap and Sector fields to create these segments in your ABM platform.
Upload to ABM Platform
Import your segmented account lists into your ABM orchestration platform:
6sense Setup
- • Upload CSV to Account Lists
- • Map Domain field for matching
- • Create dynamic segments by tier
- • Enable intent data overlay
Demandbase Setup
- • Import to Account Management
- • Enrich with Demandbase data
- • Set up account scoring rules
- • Configure engagement tracking
See full integration guides in Dataset Documentation
Multi-Channel Campaign Activation
Activate campaigns across multiple touchpoints simultaneously:
Display Advertising (RollWorks/Terminus)
Target account domains with personalized display ads. Use Sector field for industry-specific creative.
LinkedIn Sponsored Content
Use Company Name and Domain for LinkedIn matched audiences. Target employees at Tier 1 accounts with executive insights content.
Website Personalization
Use domain-based IP matching (via Clearbit, 6sense) to show personalized homepage experiences for visitors from ASX Top 200 accounts.
Sales Outreach (via CRM)
Export Tier 1 accounts to Salesforce/HubSpot. Use Ticker, Annual Revenue, LinkedIn Handle to enrich CRM records for SDR prospecting.
Email Nurture Sequences
Use Email Provider field to identify email infrastructure. Segment by Industry for relevant case studies.
Personalization & Messaging
Leverage dataset fields for dynamic personalization:
| Field | Personalization Use | Example |
|---|---|---|
Sector |
Industry-specific messaging | "See how 5 Financial Services firms use our platform" |
Market Cap |
Enterprise vs. mid-market positioning | "Enterprise-grade security for $10B+ organizations" |
Tech Stack |
Competitive displacement | "Migrate from Competitor X with zero downtime" |
Employees |
Scale-appropriate CTAs | "Built for 10K+ employee organizations" |
Location |
Regional events/webinars | "Join Sydney enterprises at our Nov 15 event" |
Measurement & Optimization
Track campaign performance and optimize based on account-level metrics:
Key Metrics to Track:
- ✓ Account engagement rate by tier
- ✓ Channel attribution (display, LinkedIn, email)
- ✓ Velocity to opportunity (by segment)
- ✓ Pipeline generated per account tier
- ✓ Cost per engaged account
Optimization Tactics:
- → Increase budget to high-intent Tier 1 accounts
- → A/B test messaging by industry vertical
- → Adjust frequency caps based on engagement
- → Re-segment underperforming accounts to Tier 3
- → Expand similar account lookalikes
Typical Campaign Timeline
Example Campaign Results
Based on typical ABM campaigns targeting ASX Top 200 enterprises:
Ready to Launch Your ASX Top 200 ABM Campaign?
Get the complete ASX Top 200 target account list with 39+ enriched fields—ready for immediate import into your ABM platform.
Get Complete List - $199 AUD →Includes CSV + Excel • 200 accounts • 39+ fields • Instant download